The Y&R way

It's been a hectic but fantastic couple of weeks so far. After a four way creative pitch, where we went all out to steal the client's "heart & mind", we have been awarded the RANI business. The team has since been working tirelessly on the campaign that needs to break by the end of the month. They are finally off tomorrow for the four day shoot and we are hoping to receive daily posts of their progress. We wish them safe travels and sunny days.

EDIBLE IDENTITY

Sweet Lane is a real fun project we’ve been working on. It’s a store that specializes in made to order cupcakes. We wanted the identity to look as yummy and unprocessed as possible. The end result is a charming throwback to less cynical times. The logo deliciously evokes the guilt-free pleasure of messily devouring a cupcake in childhood. We’re also designing the entire store concept and the visiting cards are going to be made of flavoured, edible paper. More soon.

Now, that’s funny!

Loved Breads

I was at Waitrose the other day shopping for the week's grocery.

It was the first time that I entered the store.

What caught my eye upon entering was how they had displayed their
freshly baked bread. Never have I've seen bread so stacked so beautifully.

In our world, we tend to miss these things. That charm, that level of detail and
love someone has put in to make something more appealing, and in this case,
more appetizing.

Meet Aldo

This is Aldo the tortoise. He is the agency mascot and only pet. Aldo lives in a mansion (shoebox) in the creative department. He has his own gym, swimming pool and carefully manicured gardens. You can see him here jogging down his front yard to greet guests. (Or, a piece of lettuce.) Although he gets frisky once in a while, he mostly prefers to remain in a state of chillaxation. Aldo is endlessly entertaining and the cutest little creature on terra firma. We’re waiting for him to grow up a bit more before we break it to him that he’s a reptile.